Content Marketing – what is it and why is it worth using?
Dec 20, 2023 10:50:05 GMT
Post by account_disabled on Dec 20, 2023 10:50:05 GMT
Content marketing is a (long-term) activity based on the production of interesting content for recipients, which becomes carriers of an image or sales message." Content Marketing - what is it? Content marketing is therefore marketing done using content. There is nothing new in the production of content by a brand or company. This is basically what all PR is based on, right? And yet the term "content marketing" has become as fashionable as "social media", even though it practically did not function before The reason is the appreciation of the role of search engines, the development of social networking sites and, in general, the increasing importance of online communication.
Content has become a commodity on which the Email Marketing List spread of information about the brand depends. Good content can now ensure reach with minimal advertising expenses. Ok, at least theory See how we increased traffic on the medical website by 4900% thanks to Content Marketing and SEO activities. Scope of activities in Content Marketing Content marketing is a very broad concept, so now we will try to look at what it covers.
Activities related strictly to content marketing include: website content audit, working on content marketing strategy, planning, creating and publishing content on the website, planning, creating and publishing articles on external portals (e.g. sponsored articles), optimization of articles for SEO, design and publication of e-books, reports, banners, posts, graphics and animations, cooperation.
Content has become a commodity on which the Email Marketing List spread of information about the brand depends. Good content can now ensure reach with minimal advertising expenses. Ok, at least theory See how we increased traffic on the medical website by 4900% thanks to Content Marketing and SEO activities. Scope of activities in Content Marketing Content marketing is a very broad concept, so now we will try to look at what it covers.
Activities related strictly to content marketing include: website content audit, working on content marketing strategy, planning, creating and publishing content on the website, planning, creating and publishing articles on external portals (e.g. sponsored articles), optimization of articles for SEO, design and publication of e-books, reports, banners, posts, graphics and animations, cooperation.