Stages and formats of cooperation with bloggers
Feb 17, 2024 6:41:52 GMT
Post by alicebapary717 on Feb 17, 2024 6:41:52 GMT
Unfortunately, it's not that simple: it's not enough to just find a blogger with an audience and offer them money or your product to get them to say good things about you. Influencers are people who have spent time building their own brand and growing their audience; they will naturally protect their reputation and the people who trust them. In the infospace, you can come across many cases when brands order advertising from popular bloggers, but the product does not meet the stated expectations.
In this case, you get the opposite result - distrust on the part of the audience and a bad reputation. You should also not expect quick results. Cooperation Malta Email List with bloggers requires a balanced and planned approach: Finding the right influencer . You can search through social networks, search engines or use the services of special exchanges and agencies. Discussion of the stages of cooperation . Agree with the blogger on the format and time period of cooperation and discuss the types of content that will be used.
We do not advise you to make a clear TOR for an influencer, because nativeness and creativity will contribute to better distribution. Formation of agreements . Don't forget to familiarize yourself with the blogger's cases regarding advertising cooperation. If possible, reach out to brands that have had experience working with this influencer. Agree on the price of integration: in most cases, the price is negotiated individually depending on the product, the blogger's audience and the format of cooperation. It can also be barter advertising. Tracking results .
In this case, you get the opposite result - distrust on the part of the audience and a bad reputation. You should also not expect quick results. Cooperation Malta Email List with bloggers requires a balanced and planned approach: Finding the right influencer . You can search through social networks, search engines or use the services of special exchanges and agencies. Discussion of the stages of cooperation . Agree with the blogger on the format and time period of cooperation and discuss the types of content that will be used.
We do not advise you to make a clear TOR for an influencer, because nativeness and creativity will contribute to better distribution. Formation of agreements . Don't forget to familiarize yourself with the blogger's cases regarding advertising cooperation. If possible, reach out to brands that have had experience working with this influencer. Agree on the price of integration: in most cases, the price is negotiated individually depending on the product, the blogger's audience and the format of cooperation. It can also be barter advertising. Tracking results .