3 Offline Marketing Lessons That Will Boost Your Online Conv
Feb 17, 2024 9:14:23 GMT
Post by account_disabled on Feb 17, 2024 9:14:23 GMT
Conversion rate optimization isn’t just about landing pages and A/B testing. It’s a discipline with roots stretching way back before you (yes you, dear reader) were even born. As a conversion-centered marketer, I’m frequently tasked with the challenge of explaining — in black and white terms — what I do. I usually resort to saying that I’m an “online marketer.
Thing is, when creating content and Buy TG Database designing marketing campaigns I draw some of my biggest inspiration from my time away from the computer — on lunch breaks, while running errands to the store, and during the smallest everyday moments. Here are 3 invaluable lessons from the brick and mortar world to inspire you in your quest for online conversions. Lesson 1: Friction is a Conversion Killer Meet my two Italian Greyhounds: Jabberwocky (orange) and Prufrock (gray).
As you can see, Prufrock is perched at his baby gate, ready and waiting to lovingly lunge at me. Dogs - 560 What you may not know about Prufrock is that he runs 25 miles per hour and can jump eight feet high. What baffles me is that he has never, ever jumped out of his “area” even though he could do so very easily if he wanted to. The gate is a very minimal point of friction, but it creates enough of a barrier to deter Prufrock from even trying.
Thing is, when creating content and Buy TG Database designing marketing campaigns I draw some of my biggest inspiration from my time away from the computer — on lunch breaks, while running errands to the store, and during the smallest everyday moments. Here are 3 invaluable lessons from the brick and mortar world to inspire you in your quest for online conversions. Lesson 1: Friction is a Conversion Killer Meet my two Italian Greyhounds: Jabberwocky (orange) and Prufrock (gray).
As you can see, Prufrock is perched at his baby gate, ready and waiting to lovingly lunge at me. Dogs - 560 What you may not know about Prufrock is that he runs 25 miles per hour and can jump eight feet high. What baffles me is that he has never, ever jumped out of his “area” even though he could do so very easily if he wanted to. The gate is a very minimal point of friction, but it creates enough of a barrier to deter Prufrock from even trying.