The AEACP continues its transformation after El Sol 2019
Feb 20, 2024 7:07:17 GMT
Post by samueldavidd109 on Feb 20, 2024 7:07:17 GMT
The Spanish Association of Advertising Communication Agencies (AEACP) has announced its intention to propose a name change to its associated agencies, which will dispense with the words "Communication" and "Advertising", according to El Confidencial Digital. The objective of the Association would be to focus its strategy on the transformative power of creativity , a concept under which the latest edition of the Ibero-American Festival El Sol 2019, held for the first time in Madrid, has revolved and which has taken a turn in its format compared to years.
Previous. Among the changes that the festival has experienced, the decision to hold the festival during Denmark Telegram Number Data working hours (gala included) and the change of venue stand out. Until now, the contest was held in the Basque Country, first in Bilbao and later in San Sebastián. These are measures that are part of the process of refounding the festival announced at the end of last year by the AEACP and that aim to respond to the evolution of the communication sector and, in general, business in its relationship with society.
According to El Programa de la Publicidad, the proposal to change the name of the Association is scheduled for June 26, the day on which it will be presented to its 27 associated agencies. "We would like to have access to the CEOs of the brands to explain the value of our work," explained José María Rull, president of the Association of Agencies, a few months ago. And among the new objectives of the AEACP is that of raising the level of dialogue with the client.
Previous. Among the changes that the festival has experienced, the decision to hold the festival during Denmark Telegram Number Data working hours (gala included) and the change of venue stand out. Until now, the contest was held in the Basque Country, first in Bilbao and later in San Sebastián. These are measures that are part of the process of refounding the festival announced at the end of last year by the AEACP and that aim to respond to the evolution of the communication sector and, in general, business in its relationship with society.
According to El Programa de la Publicidad, the proposal to change the name of the Association is scheduled for June 26, the day on which it will be presented to its 27 associated agencies. "We would like to have access to the CEOs of the brands to explain the value of our work," explained José María Rull, president of the Association of Agencies, a few months ago. And among the new objectives of the AEACP is that of raising the level of dialogue with the client.