Cepar Digital Agency and up4b

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inkedIn is increasingly crucial in a strategic digital marketing plan in the B2B market. Over the last year the platform has undergone significant evolution, becoming even more the reference social network for companies and professionals . Today, in Italy, users have stopped using the social network solely to look for work, recognizing its authority as a channel for updating themselves on new trends and in which to share content relevant to their profession. Above all, LinkedIn confirms itself as the most appreciated tool for expanding your network, creating a personal network of the highest professional and commercial value. If LinkedIn is a strategic platform for B2B , it is unthinkable not to integrate it within a broader marketing and sales plan, just as it is unthinkable to use the social network without a precise strategy: the risk would be to lose coherence, investing time and energies without effective feedback and without being able to build your brand reputation online. It is from this awareness that the partnership between Cepar and up4businnes was born, to offer companies a technological ecosystem to develop advanced marketing and sales activities. up4business, born as LinkedIn4Business in 2013 by trainer Alessandro Gini , is one of the most important independent companies in Italy that deals with training and consultancy for the effective use of LinkedIn. "After years of training in companies throughout Italy, the partnership with Cepar is an opportunity for us to provide even more advanced consultancy and services for the integration between marketing and sales. In fact, social selling, which finds its maximum expression on LinkedIn, sees sales, marketing and communications working increasingly in synergy with digital tools. By combining Cepar's experience and its specialization in Inbound Marketing, and our vertical experience on LinkedIn, the clients of both will have an evolved and personalized." Alessandro states. The new collaboration aims to cultivate new synergies, with the aim of developing increasingly custome-centric and tailor-made projects. As Andrea Poretti, CEO and Founder of Cepar Digital Agency, claims : “The partnership with Alessandro Gini and up4businnes is strategic for us in a market like that of B2B, in which Cepar has been operating for years with great satisfaction. LinkedIn is a tool that we find to be increasingly crucial within a strategic digital marketing plan, which effectively integrates marketing and sales processes. The potential of LinkedIn in terms of lead generation and social selling is currently integrated with technological platforms that we manage and which allow us to propose advanced and decidedly advanced activities compared to the current market panorama". Do you also want to receive future articles via email? We don't spam, I promise We always look for content that we think will be most interesting for you We only write to you when we really have something to say Enter email * By subscribing to our newsletter you give your consent for the sending of emails with informative material, news and commercial promotions, present and f