Expected to Record the Most Positive Trajectory
Oct 3, 2023 4:21:04 GMT
Post by joshbuttler on Oct 3, 2023 4:21:04 GMT
This figure will be supported by the growth of channels such as video paid social (+13.5%), search (+7.2%) and retail media (+22 %). According to a study published by IAB Europe and reported by Adweek , marketing professionals are increasing their partnerships with retailers as part of their plans to improve consumer reach through retail media and offset dependence on cookies.
Which each time it should be smaller. Almost all other channels will also see growth next year. Advertising investment in television will Phone Number List increase in 2023, by 0.2% to reach $182.7 billion, outdoor advertising , +2%; cinema , 6.1%, and audio, +2% . However, newspapers and magazines will continue to experience declines , with a forecast of -3.6% for 2023. Were revised downwards heading.
By market, Asia-Pacific (APAC) is, with growth of 4%, followed by the Europe, Middle East and Africa (EMEA) region, with 3.8%, and the Americas, with 3.7%. The impact of inflation on advertising investment Due to macroeconomic challenges , more than half of the markets analyzed in the report (30 out of 58)into 2023 compared to the report published in July 2022.
Which each time it should be smaller. Almost all other channels will also see growth next year. Advertising investment in television will Phone Number List increase in 2023, by 0.2% to reach $182.7 billion, outdoor advertising , +2%; cinema , 6.1%, and audio, +2% . However, newspapers and magazines will continue to experience declines , with a forecast of -3.6% for 2023. Were revised downwards heading.
By market, Asia-Pacific (APAC) is, with growth of 4%, followed by the Europe, Middle East and Africa (EMEA) region, with 3.8%, and the Americas, with 3.7%. The impact of inflation on advertising investment Due to macroeconomic challenges , more than half of the markets analyzed in the report (30 out of 58)into 2023 compared to the report published in July 2022.