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Post by account_disabled on Oct 25, 2023 3:33:30 GMT
You don't need data from all over the world - Many companies have the misconception that a lot of data is needed for thoughtful personalization. And indeed, the more extensive the collection you have, the better you understand your audience. However, to improve the experience of your users, you can use even simple, easily accessible data about behavior. Your website and in marketing communication channels, which is worth collecting and dividing into phone number list segments. So don't fall into the trap of collecting all the information available. Instead, start using what you have on hand now. Don't rush into the sun - Personalization is a marathon, not a 100-meter race. Your company should start with simple tests and experiment with smaller elements of digital experiences banners on the home page, images in product descriptions, CTAs, recommendation frames, titles in marketing messages, etc. Focus on audience data – Once you've done enough testing, you can start analyzing the data you've collected for key relationships.
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